Maximizing your “Rolling Billboard” Investment
Businesses that use fleet media – turning their vehicles into rolling billboards by placing ads on the sides of trucks, vans, and other forms of transportation – know that it can be more cost-effective compared to traditional forms of media. When choosing a vehicle, those advertising dollars have the potential to go even further.
Flat-panel aluminum sided vehicles with no rivets provide the perfect canvas for your typical vehicle wrap. The flat surface allows for better adhesion and less potential for bubbles during the application process. Decal installers can have difficulty achieving a firm adhesion around bumps, rivets, seams and other imperfections to the truck body surface. Without full adhesion, the decal may be more prone to becoming brittle and subject to pre-mature tearing and shortening of the life of the decal and the advertising investment.
Depending on the vehicle and square footage, a typical vehicle wrap can cost between $2,000 to $3,500. Vehicle wraps can last for years, generating between 30,000 to 70,000 daily impressions; this investment translates to just a few dollars daily.
